She Has 700,000 Followers and Still Has No Idea What She's Doing
The self doubt, the imposter syndrome, and learning to build anyway.
Episode six sits down with Sophie, founder of Pretty Little Marketer. From feeling completely under-qualified to building one of the UK's best known marketing communities, Sophie shares what growing a business really looks like behind the scenes.
This is the part no one talks about.
They Ran a £30K Scam on My Business. Here's What I Didn't See Coming.
The pressure, the setbacks, and the reality of holding it all together when life gets messy.
Episode five sits down with Ramona, founder of Rani & Co, to talk about the darker side of entrepreneurship, from navigating a breakup during Black Friday to rebuilding through anxiety, pressure, and major business challenges.
This is the part people rarely show you.
I Made 75% of My Revenue Going Live on TikTok. Here's What It Cost Me.
The fear, the pressure, and the reality of building something that starts taking over your life.
Episode six sits down with Zoe, founder of Into The Eve, to talk about growing a business from her parents’ spare bedroom to a warehouse and team of five, while navigating the highs, the sacrifices, and everything in between.
This is the messy middle no one talks about.
She Started at 18 With £400. Here's What Actually Happened
The pressure, the criticism, and the reality of growing up while building a business online.
Episode five sits down with Amelia, founder of Bijou De Mimi.
From viral growth and pop-ups to relationship strain, pressure, and moments where she nearly shut it all down, this is the side of entrepreneurship social media rarely shows.
She Built Two Businesses, Sold One & Started Again. Here's What She Learned.
The doubt, the pressure, and everything that comes with building before you feel ready.
Episode four sits down with Nicola, founder of CLIQ, to talk about what it really takes to grow something from the ground up.
This is the reality behind it all.
I Was the Product. Then I Built Something That Wasn't Me
The uncertainty, the chaos, and the constant cycle of figuring it out.
Episode three sits down with Lauren-Nicole, founder of LND Studio. From starting young to building her own studio, this is what it actually looks like behind the scenes.
This is the part no one shows you.
I made £40K in 3 days. Here’s what you don’t see behind that.
The highs, the lows, losing clients, rebuilding, and figuring things out fast.
Episode two sits down with Lucy, founder of Partner in Wine. The £40K moment, the instability behind the scenes, losing clients overnight, and what it really takes to rebuild when nothing feels certain.
This is the messy middle, unfiltered.
Dragons' Den didn't save us. Here's what actually did.
Before the brand there was just Alex and a dream he refused to give up on
Episode two sits down with Alex, founder of Nini Organics. Dragons' Den, the business partners who didn't work out, a childhood that shaped everything, and what going viral with Mariah Carey actually taught him about building something real.
This is the reality behind the highlight reel.
From £1,000 to Seven Figures: The Messy Middle of Building My Brand
Before I interview other founders, here is my story.
Episode one sets the scene for Perls of Wisdom. The real journey behind building a brand, the challenges behind the scenes, and why this podcast exists to talk about the messy middle most people never see.
Perls of Wisdom is a podcast about building a business while you are still in the middle of it.
Hosted by skincare founder Isobel Perl, each episode is an honest conversation with entrepreneurs who are navigating growth, mistakes, pressure, and the reality behind the highlight reel.
This is not about overnight success or billion pound exits. It is about what it really takes to build something from nothing, while you are still figuring it out.
If you are starting a business, scaling one, or dreaming about taking the leap, these are the conversations that most founders wish they could hear sooner.
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